Supreme
Smoke & Vape

01 — The starting point

A strong shop with no front door online

The domain on file doesn't resolve. No website, no social presence. Everything below was built from verified facts only — address, phone and hours confirmed across Apple Maps, directories and the shop's own paperwork.

02 — What was built

Six pieces, one pitch

• 01Three complete website conceptsMidnight Counter, Supreme Editorial, Street Supreme — same facts, three attitudes.
• 02Real store photography, placedTen shots from the shop, cut into every concept.
• 03The Flavor LabA 360°-spinning vape that greets first-time visitors after the age gate.
• 04The walk-in backdropSix frames pushed through the shop behind the map — lot, door, aisle, counter.
• 05Ashley, the counter assistantAnswers hours and directions; routes stock and price to the phone. By design.
• 06The social planInstagram profile with twelve captioned posts, plus IG + Facebook mockups in all three themes.

03 — Concept one

V1 — Midnight Counter

Cinematic dark. Ambient red bloom, an oversized condensed lockup, and a status pill that pulses while the shop is open. The photography sits far back under the type — the room reads like it does at 10PM.

04 — Concept two

V2 — Supreme Editorial

Luxury print. Bodoni display, hairline red rules, a horizontal case gallery and a lot of restraint. Red is spent four times on the whole page. Reads like a magazine that happens to sell glass.

05 — Concept three

V3 — Street Supreme

Industrial streetwear. Red marquee bands, hard bento blocks, monospace departures-board hours, stickers on the hero. The loudest of the three — built for the crowd that's already in the shop on a Friday night.

06 — In all three

The machinery under every concept

• A21+ age gateFocus-trapped, remembered per device, never hides the page from search engines.
• BLive open/closed statusComputed in Jacksonville's timezone wherever the visitor is. "Open now · until 11PM" is always true.
• CThe Flavor LabSix flavours, one 360° spin each. Introduces itself once per browser, then stays out of the way.
• DThe walk-in backdropSix real frames behind "Find the shop" — pausable, and still under reduced-motion settings.
• ECall + directions in one tapFrom any scroll position, on any phone. Map, hours table with today highlighted, FAQ.
• FCompliance, persistentNicotine warning, 21+/ID, in-store only — on every page, every concept.

07 — The counter assistant

Ashley answers what she should
and refuses what she must

A chat assistant on all three concepts, themed to each. She answers hours, directions, categories and payment instantly — and by design cannot quote a price, confirm stock, name a brand or take an order. Those route to the counter, by phone, where the law and the shelf live. When a visitor wants a call back or an item set aside, she takes a name and number — a lead, captured at 10PM when this is the only shop still open.

08 — The social plan

Twelve posts before the account exists

A working Instagram profile mock — grid, bio, highlights — plus every caption written and ready to paste. Four content pillars, four posts a week. And IG + Facebook mockups dressed in each concept's artwork, so the feed matches whichever site the shop picks.

No follower counts anywhere. There aren't any yet, and an invented number in front of a client is worse than a blank one. No brands named until the shop confirms what it stocks.

09 — See it all

One link carries the whole pitch

Unlisted and hidden from search engines. Every page is marked as an R2X concept — nothing can be mistaken for the live shop.

10 — To go live

Six answers and it ships

• 01Pick a conceptV1, V2 or V3 — or the parts of each worth keeping.
• 02Confirm Sunday hoursPaperwork says 9–11; one directory says 10–10.
• 03Confirm the Google rating4.7 · 114 came from aggregators — it goes live only once read off Google itself.
• 04The brand listWhat's actually stocked — unlocks named captions and searchable posts.
• 05Logo file + handleThe avatar is a type lockup until there's a mark; @supremesmokeandvape needs registering.
• 06The domainsupremesmokeandvapeshop.com doesn't resolve — who owns it, and where's DNS?

11 — The offer

Ready when you are

Everything in this deck exists and works today. Pick the direction, confirm the six answers, and the site goes to the shop's own domain with Ashley live and the first month of posts scheduled.